@article{Dalamu_Yang_2022, title={Advertising linguistic framework: An instrument for teaching grammar in EFL university classrooms}, url={https://czasopisma.filologia.uwb.edu.pl/index.php/c/article/view/1932}, DOI={10.15290/CR.2022.38.3.04}, abstractNote={<p>This study explored the employment of advertising texts as tools for teaching grammar to foreign learners of English, as their constituent organisation is assumed to enhance the understanding of some grammatical details. Ten advertisements of beverages, banks, telecommunications, condiments, cream, and soap served as the research material. After the application of the grammar of interaction to the communicative components, the tables and graphs functioned to calibrate the grammatical mnemonics and semantic resources of the clauses. This study analysed the use of orthographic clauses, <em>Six Countries, Six </em><em>Voices, </em>and <em>One Song; </em>alphanumeric clauses, <em>Dial *966*911# to stop debit transactions on your account; </em>and compounding, <em>DataPlus, Smartphone </em>as qualities of advertising. One also observed novel constructions such as <em>EazyBanking </em>and <em>Souper; </em>acronyms, as in <em>UBA United Bank for Africa; </em>and hash-tag as in <em>#EachForE- </em><em>qual,</em> as well as the deployment of interspersed and splintered grammatical entities such as <em>Starting</em> <em>from </em><em>17:59, Olympic Gold Medalist, Cheers to those who came before us </em>and <em>Pledge to drink right. </em>The authors suggest that applications of the textual devices characteristic of advertising in the university classroom might en- courage learners to practise the grammar of English.</p>}, number={38}, journal={Crossroads. A Journal of English Studies}, author={Dalamu, Taofeek O. and Yang, Ke}, year={2022}, month={Dec.} }