The bright side of fashion: Environmental and social sustainability in the south of Italy
Jean M. Jimenez
University of Calabria, ItalyJean M. Jimenez (PhD) is an Associate Professor of English Language, Translation, and Linguistics in the Department of Culture, Education, and Society (DiCES) at the University of Calabria, Italy. She currently coordinates the degree course in Linguistic Mediation and is a member of the Faculty Board of the PhD program Politica, Cultura e Sviluppo (Field of study: Language Analysis and Interdisciplinary Studies). Her research interests include Corpus Linguistics, English for Specific Purposes (particularly Business English and Tourism Discourses), Corrective Feedback in CALL, and Language Testing. She has presented her work at conferences across Europe and North America, including invited talks at the Institute of Education, University of London, and the Escuela Nacional de Lenguas, Lingüística y Traducción, Universidad Nacional Autónoma de México.
https://orcid.org/0000-0003-0038-2558
Vanessa Marcella
University of Calabria, Italy
Vanessa Marcella is holding a research grant in Corpus Linguistics at the University of Calabria within a national research project PRIN2022 “European Language Centres as a multilingual community of practice: A multimodal discourse analysis of academic, cultural and social growth conveyed through the language of websites”. She is also Adjunct Professor at the Department of Culture, Education and Society, where she teaches English for Academic Purposes and English for Specific Purposes. She earned a PhD in Politics, Culture and Development with emphasis on English Linguistics. Her research focuses on language variation in climate change communication, and analysis of academic, cultural and social discourse.
https://orcid.org/0000-0001-9229-658X
Abstract
Growing societal and academic concern regarding environmental damage has led the fashion industry to engage more with sustainability (Li et al., 2024). This paper examines Il Nido di Seta, a small fashion and agricultural cooperative in southern Italy, which has initiated a regenerative silk production program and has recently developed a collaborative project with Gucci. The study investigates Il Nido di Seta’s ecological language, addressing themes related to global fashion, ecotourism, and regional enhancement. Based on a corpus of texts from the cooperative’s website as well as texts from Gucci’s Equilibrium Impact Report 2022 and sections of the Kering Report which refer to their collaboration with Il Nido di Seta, this research analyses ecological discourse and assesses how these topics appear on Il Nido di Seta’s Instagram posts (N=363) from 2019 to 2024. Through corpus linguistics, content analysis, and framing analysis, the study explores term frequency, content alignment, and how ecological messages are conveyed multimodally on social media.
Keywords:
sustainable fashion, ecological discourse, Instagram, website communication, multimodality, content analysis, framesReferences
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University of Calabria, Italy
Jean M. Jimenez (PhD) is an Associate Professor of English Language, Translation, and Linguistics in the Department of Culture, Education, and Society (DiCES) at the University of Calabria, Italy. She currently coordinates the degree course in Linguistic Mediation and is a member of the Faculty Board of the PhD program Politica, Cultura e Sviluppo (Field of study: Language Analysis and Interdisciplinary Studies). Her research interests include Corpus Linguistics, English for Specific Purposes (particularly Business English and Tourism Discourses), Corrective Feedback in CALL, and Language Testing. She has presented her work at conferences across Europe and North America, including invited talks at the Institute of Education, University of London, and the Escuela Nacional de Lenguas, Lingüística y Traducción, Universidad Nacional Autónoma de México.
https://orcid.org/0000-0003-0038-2558University of Calabria, Italy
Vanessa Marcella is holding a research grant in Corpus Linguistics at the University of Calabria within a national research project PRIN2022 “European Language Centres as a multilingual community of practice: A multimodal discourse analysis of academic, cultural and social growth conveyed through the language of websites”. She is also Adjunct Professor at the Department of Culture, Education and Society, where she teaches English for Academic Purposes and English for Specific Purposes. She earned a PhD in Politics, Culture and Development with emphasis on English Linguistics. Her research focuses on language variation in climate change communication, and analysis of academic, cultural and social discourse.
https://orcid.org/0000-0001-9229-658X