НАИВНАЯ ӘКОНОМИКА ВОСТОЧНЫХ СЛАВЯН В ИСТОРИЧЕСКОЙ РЕТРОСПЕКТИВЕ: ЛИНГВОАКСИОЛОГИЧЕСКИЙ ПОДХОД
Галина Яроцкая
Валентина Колесник
Abstract
The article examines the semantic dynamics of the concept of “household economy” in the
Old Russian language, and establishes cognitive attributes in relation to its logical-rational,
figurative-perceptual and value components. The naive household economy, reflected in
lexical and phraseological units, contains (explicitly or implicitly) signs of the conceptualization
of the East Slavic notion of household economy as an organization of domestic life
through the figure of the main, first person. The paper uses the method of semantic-linguistic
and linguistic-cultural analysis.
The proto-concept “household economy” evolved through the expansion of the semantics
and accentuation of the attribute ‘setting in/home improvement’, ‘house keeping’ since
new lexemes domoustroystvo, domovodstvo convey the main goal of economic activity.
Peripheral attributes verbalized in specific and generalized nominations of household items
(skarb, dobro, pozhitki etc.) confirm the stability of the conceptualization of the household
economy as an organization of domestic life, and economic activity as an activity to ensure
the preservation and increase of household property of the community. The axio-categories
of the proto-concept “household economy” are such characteristics of running a household
as thrift, careful spending, diligence, and rationality, which would later be verbalized in the
lexemes khozyaystvennyy, khozyaystvennik [economic, business manager].
Keywords:
household economy, value, na¨ıve economy, Old Russian language, protoconcept, cognitive attributesReferences
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