English loanwords in Russian women’s magazines

Anna Romanik

Abstract

It is observed that the English contribution to the vocabulary of modern Russian has strongly increased over the last decades. The main purpose of this article is to explain most important reasons of the process of lexical borrowing by Russian language. Researched vocabulary was selected from modern women’s magazines, such as Elle, Glamour, Mini, Cosmopolitan. Studies have shown that new English words come into Russian mainly as a result from the need to define a new referent. The large number of anglicisms is explained by international culture exchange, influence of linguistic fashion, the need to specialize terms, etc.

Keywords:

mass media, anglicyzmy, przyczyny zapożyczeń